Start Monday Media Client
Carmine’s NYC: Scaling Cultural Relevance Through High-Impact Content
Through Start Monday Media, Serafina manages social strategy, content calendars, shot lists, creative production, on-site content creation, talent and influencer coordination, content publishing, community management, analytics, and performance reporting.
941% Surge
Engineered a 941% surge in monthly account viewership (generating over 1.2M views in 30 days) for Carmine’s NYC by conceptualizing, art-directing, and executing a high-impact NYC Marathon "carbo-loading" campaign.
High-Impact Collaboration & Production
Personally conceptualized, filmed, edited, and produced Tompkins Square Bagels collaboration's highest-performing piece of organic content.
End-to-End Account Management
Oversee full-lifecycle social strategy for the premier hospitality account, directing monthly content calendars, shot lists, on-site creative production, influencer talent coordination, and advanced performance reporting.
Cross-Functional Creative Leadership
Manage on-set photographers, videographers, and creators during high-volume restaurant shoots, translating the iconic Carmine's family-style brand identity into platform-specific, social-first video assets.
