Band Of Tammy Lee
Driving the social direction and high-impact strategy for Band Of Tammy Lee. Oversaw media placements in Vogue and Harper’s Bazaar, directed seasonal photoshoots, and orchestrated Fashion Week events. Leveraged trend-driven content creation to spearhead viral social campaigns, achieving over 11.2 million views on a single video.
Creative Direction & Visual Production: Oversaw the planning and execution of art direction and editorial photoshoots, managing creative teams to deliver cohesive, on-brand visual assets for media and retail.
Top-Tier Press & Media Relations: Strategized and executed targeted PR campaigns, editorial placements in premier global publications including Vogue and Harper’s Bazaar.
Fashion Week Production: Orchestrated end-to-end event logistics for high-stakes runway shows year after year, ensuring seamless execution from concept to final walk.
Influencer & VIP Relations: Managed guest lists and coordinated outreach for top-tier influencers, editors, and industry VIPs, driving maximum brand visibility, event attendance, and digital engagement.